Our story

Reuben, our co-founder, started Cobra Digital more than three years ago after becoming increasingly frustrated by poor-quality leads. Prior to becoming a media buyer, he was working in sales at now business partner James’ solar company. Having been self teaching as a media buyer for a couple of years on the side outside of his sales career he presented James with the idea to make the switch from cold calling to hot data generated straight off digital advertising networks. This was in a time when almost no one was doing this. The results were incredible and rocketed the solar company to becoming one of the biggest installers in Australia.

As time wore on they noticed that other companies began to buy warm/hot leads from digital marketing companies. The lack of quality, professionalism and integrity in lead generation was staggering. Reuben and James saw an opportunity to change how lead generation was done in Australia. From this platform - Cobra was formed.

From the beginning until now they had one goal - to simplify lead generation. Fast forward to today and Cobra Digital sells leads to Australian (small businesses to public companies) and international clients in over six key verticals and boasts a specialised team of over 15 full-time staff.

We could tell you how much revenue our leads are responsible for with our clients each year but we don’t want to be like all the other marketing companies out there flaunting numbers (mostly incorrect). We will let the results speak for themself.

Our Team

James Strathdee
James Strathdee
Executive Director
Reuben Scheckter
Reuben Scheckter
Managing Director
Sean Barry
Sean Barry
Non-executive Director
Sarah Strathdee
Sarah Strathdee
Chief Financial Officer
Sam Brown
Sam Brown
VP of Growth
Matthew Pannowitz
Matthew Pannowitz
Lead Media Buyer
Ruben Manno
Ruben Manno
Media Buyer
Pesamino Taliaoa
Pesamino Taliaoa
Lead Software Engineer
Jacob Ellis
Jacob Ellis
Partnerships Manager
Mark Ragel
Mark Ragel
Head of Partnerships
Rona Mabalot
Rona Mabalot
Head of Operations
Mike Aguasa
Mike Aguasa
Senior Developer
Roselle Ebarle
Roselle Ebarle
Senior Software Engineer
Jell Gatal
Jell Gatal
Data Management Specialist
Mary Valleser
Mary Valleser
Accountant
Louise Anne
Louise Anne
Social Media Moderator
Careers at Cobra Digital
Hey there! Interested in joining our amazing team?